Assistant Brand Manager/Brand Manager (Subang Jaya)

Assistant Brand Manager/Brand Manager (Commercial Growth & Retail Strategy)

Company Overview

The organisation is a fast-growing natural skincare brand specialising in high-performance solutions for dry and sensitive skin. Built on a foundation of time-tested and scientifically studied botanical ingredients like Laurel Berry Oil and Argan Oil, the company is rapidly expanding its footprint across retail pharmacies, digital platforms, and experiential kiosks to serve beauty-conscious consumers.

Responsibilities:

• Brand Strategy & Positioning: Own and refine the brand’s communication framework and messaging hierarchy to ensure consistency across packaging, digital assets, and retail visuals.
• 360° Demand Generation: Lead integrated marketing campaigns across digital, retail, and on-ground channels to increase brand awareness, consideration, and conversion.
• Retail & Experiential Marketing: Champion retail kiosk setups, merchandising concepts, and in-store activations (e.g., Watsons Malaysia, pharmacies) to ensure brand standout on-shelf.
• Digital & Performance Oversight: Manage paid media strategies, social media campaigns, and e-commerce initiatives on platforms like TikTok Shop, Shopee, and Lazada.
• Revenue & P&L Ownership: Co-own revenue targets with the Sales team, tracking sell-in/sell-out performance and forecasting campaign ROI to optimize profitability.
• Cross-Functional Leadership: Lead new product go-to-market strategies and collaborate with Supply Chain and Sales to ensure seamless product launches and stock availability.
• Stakeholder Management: Manage relationships with creative agencies, designers, and production partners while mentoring junior marketing team members.

Key Competencies:

• Commercial Acumen: Strong "business owner" mindset with a deep understanding of P&L, pricing strategies, and ROI.
• Strategic & Practical: Ability to develop high-level annual brand plans while remaining hands-on in execution and troubleshooting.
• Data-Driven: Skilled at translating consumer insights and retail data into actionable marketing tactics.
• Agile & Proactive: Thrives in a fast-paced, growth-stage environment and is solutions-oriented when facing market shifts.
• Purpose-Driven: Passionate about natural skincare and building trust through education and ingredient transparency.

Requirements:

• Bachelor’s Degreein Marketing, Business, or a related field.
• 4–5 years’ experienceas a Brand Manager or Assistant Brand Manager, preferably in FMCG, Skincare, or Beauty.
• Demonstrated successin executing 360° marketing campaigns and managing retail/pharmacy marketing channels.
• Strong understandingof the Malaysian retail landscape and digital e-commerce ecosystems.
• Familiarity with NPRAguidelines for cosmetic advertising and labelling is a significant advantage.
• Excellent communication skillsto manage internal stakeholders and external partners effectively.
• Languages:Proficiency in English and Bahasa Malaysia (Mandarin is an added advantage).
• Location:Ability to work on-site in SS15, Subang Jaya.

Interested candidates please send your resume or call us at 017-3188539.