Senior Marketing Executive (Kuala Lumpur)

1. Campaign Strategy & Execution

• Assist in planning and implementing marketing campaigns for new product launches, seasonal promotions, and store activations.
• Coordinate with internal departments and external vendors to ensure timely execution.

2. Promotional Marketing

• Develop and manage promotional materials (buntings, shelf talkers, posters) for F&B outlets and Umrah business.
• Plan and support in-store events, sampling sessions, or member days to increase footfall.

3. Digital & Social Media Marketing

• Create and schedule content for social media (Facebook, Instagram, TikTok, etc.) that aligns with the brand's voice and goals.
• Manage online ads, monitor campaign performance, and optimize engagement and conversions.

4. Branding & Design Support

• Assist in developing brand visuals and simple design work using tools like Canva or Adobe Illustrator (posters, flyers, social media posts, etc.).
• Ensure visual consistency across all platforms — from packaging to digital banners.

5. Market Research & Trend Analysis

• Analyze customer behavior, competitors, and market trends to inform marketing strategies.
• Provide monthly reports with insights and suggestions to improve effectiveness.

6. Product Marketing (F&B Production)

• Support product development team with go-to-market strategies, packaging input, and marketing copy.
• Liaise with sales and production to ensure the marketing messaging matches product quality and positioning.

7. eCommerce & Online Sales Growth

• Support online store or platform listings (Shopee, Lazada, or own website).
• Monitor promotions, campaigns, and sales analytics to increase online revenue.

8. Assist in any other ad-hoc assignments as and when required.