Senior Digital Marketing Executive (Kuala Lumpur)

  • Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
  • 26/01/2024
Company: Oktimize SEO Expert Sdn Bhd
Type: Full time
Category: Marketing
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Job Description

  • Build and manage acquisition campaigns across various channels including social media (Facebook, Instagram, TikTok & LinkedIn), SEM, display and other PPC platforms to drive revenue and increase ROI.
  • Includes planning and preparation, execution, optimization, recommendations and post-campaign analysis.
  • Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.
  • Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics.
  • Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).
  • Understand new and relevant KPI metrics requirements for performance management and optimization purposes.
  • Work with creative and marketing teams to test strategies and innovation.
  • Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels.
  • Provide advice and solutions to team member whenever challenges are encountered, to ensure smooth delivery of a successful campaign.
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Oktimize SEO Expert Sdn Bhd